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The activities of your day are generally divided into two areas, working on your clients and working on your business. Rarely can both be done at the same time. The balancing act you face is just how much time to spend on either each day/week/month and acknowledging where is your time best spent.
As an exercise write down the actions of a typical day, check your diary for clues, and categorise them into time on clients or the business. Depending on your role this may vary dramatically between readers so the table below should help.
| Your Role |
Optimum % of time on clients |
Optimum % of time On the business |
| Business Owner |
20 |
80 |
| Manager |
40 |
60
|
| Employee |
80 |
20 |
|
 |
As you can see depending upon your role the amount of time that you focus on strategic work on the business versus client work can vary greatly. Where most business owners get trapped is in spending an inordinate amount of time on clients and only a small percentage on working on improvement and success strategies.
The managers role is the lynch pin to the business. Once the owner has communicated the vision and strategy of the business to the manager, it is up to them to create a system by which the employees of the business will work to ensure that the strategy is delivered to the clients for the mutual benefit of those clients and the business.
It is in this process that things mostly go haywire which is typically caused by each role not spending the appropriate time on each area of the business. So, where do you spend all your time...does that need to change? Who do you need to assist you in your business to make the changes?